Revolutionizing Advertising's Future through Content Curation and Tokenization
Last night, after reading TM's post about Curated Content Overtaking Paid Advertising, I made this comment:
Ads mean big money. With the shift that is now going on from paid advertising to curated content, this means blockchain networks like Hive are doing something very promising in terms of incentivizing people's attention and engagement.
After posting my comment, I am still not satisfied. I decided to share his post both on X and my Facebook profile. I combined my comment and I selected a few lines from AI's poetical reflection version of TM's article. I was inspired:
Then a question comes to mind about the relationship between advertising, content curation, and tokenization. This article published on 14 March this year reported that "the global digital advertising market in 2023, is valued to be $681.39 billion." Adam Levy just doesn't believe that such a huge amount would just evaporate over the next few years.
And then a thought came to me. If content curation overtakes or even replaces paid advertising in the coming years, how much of the above value will shift to the blockchain and crypto space that made content tokenization possible? Can paid advertising be replaced by content curation? Or will both content curation and tokenization dramatically change advertising? Can the two work together, both advertising and tokenization?
As I google the above questions particularly the relationship between tokenization and advertising, the top twelve articles are as follows:
As I read the first two articles, I realized that the issue is not easy. I was spending so much time reading and understanding, especially the second article. There is a lot of content to digest. To make my learning curve shorter, I asked for the assistance of a chatbot. I just want to share the overview and key points of that response.
Online marketing is constantly evolving. Shifting to content curation can be considered a strategic move, particularly with the integration of tokenization. The concern of businesses never changes. They want to capture people's attention and the way decentralized platforms like Hive incentivize people's time will soon be a game-changer in the advertising world.
In what way can content curation and tokenization change the future of advertising?
Redefining Engagement
Tokenization is redefining engagement. By issuing cryptocurrency as an incentive, platforms can reward users for their attention. If companies realize the potential of this new approach, they might be willing to shift their budget from paid advertising to decentralized platforms.
I am glad to know that InLeo is pioneering this approach. If TM's analysis is accurate that what we are doing on InLeo is not happening anywhere else, it is great to know that a great opportunity is being offered to us by the platform.
The Power of Incentive
Living in an era where information overload is becoming common, it is now more challenging to capture people's attention. However, an incentive is powerful. Rewarding people's time for reading content not only fosters a sense of reciprocity but also makes readers more engaged members of the brand's ecosystem. This process motivates the formation of tokenized communities where each member share, comment, and engage in discussions.
The Power of Blockchain Technology
In a world where centralized authorities cannot be trusted and people are getting suspicious of advertising practices, the sense of trust and transparency that blockchain technology provides are indeed badly needed in our time.
Sensitivity to the Changing Needs and Expectations of Online Users
People's taste is not easy to satisfy. Living in our time, consumers are searching for personalized and value-driven interactions. I think both content curation and tokenization align with these evolving expectations. Platforms and brands that embrace this strategy exemplify an understanding of the changing dynamics of consumer engagement. As such, they are positioning themselves as forward-thinking entities that are sensitive to people's needs.
Conclusion
Let me end this piece with a summary response from AI:
As content curation continues to shape the future of advertising, the integration of tokenization adds a layer of interactivity, value, and reciprocity that goes beyond traditional approaches. Brands that harness the power of content curation coupled with token rewards are not only adapting to the evolving advertising landscape but are also pioneering a new era where consumer attention is recognized, rewarded, and transformed into a tangible asset.
I don't know about you. As for me, reading such a confirmation from a cutting-edge technology such as AI that any entity involved in this change is actually "pioneering a new era." In this sense, TM is right. InLeo is indeed a pioneer in integrating advertising with content curation and tokenization.