My Introduction to Email Marketing

I am now watching the first Profit video about Email Marketing 101. I find this exciting for this is another new learning for me. Restating the quote from the video about Email marketing, "Nothing gives you a higher ROI than proper email marketing!" Is ListNerds the exact evidence for the truthfulness of this quote?

Thanks to Click Track Profit and the team! I am learning something new.

I just finished watching the first “Profit” video on clicktrackprofit.com. The lesson is about “Introduction to Email Marketing.”

Most of the facts about email marketing provided in the video remain relevant in 2022. Curious about the difference between 5.6 billion active email accounts in 2019 and the most recent one, I browsed the web to find the most recent update. I stumbled upon this site and I found some interesting developments.

At this point, allow me to introduce the facts about email marketing both from the clicktrackprofit.com video and that link above. Of course, I will not repeat everything, but I will be selective.

Let me start first with two facts in 2019 from the video training:

• 83% of B2B companies use email marketing newsletters in their content marketing strategy.

• 59% of marketers say email marketing is their biggest source of revenue.

And now for a confirmation of the 2019 data and some interesting recent developments from the above link:

• The active email accounts worldwide are about 5.59 billion.

• 306.4 billion emails were sent and received every day in 2020.

• An average office worker receives 121 emails per day. Some of these emails are spam and so an employee is expected to respond to only 40 of them.

• Over 90% of adults in the US use email.

• It is expected that the number of email users in the US will increase by 6 million a year.

• Globally, the number of email users will increase by 100 million a year.

• 85% of users check their emails on their mobile phones.

On ListNerds, we now have a solution to screen the unwanted emails. And the most important innovation that the platform has introduced into email marketing that can even be considered revolutionary is the integration of the Hive blockchain into its system with its built-in incentive mechanism.

Armed with the above information, how should we view now the kind of opportunity offered to us by ListNerds? How can we take advantage of the above insights in the way we do content creation and email marketing?